everything that is wrong with Hollywood.

Movies based on toys like the View-Master? Some asshole accountant comes up with the idea that making movies based on toys is the way to go. After Transformers, I guess we can expect as much from the idiots in Hollywood. The stories should be the most important ingrediant, not an after-thought. As a writer, I see this process as sickening commercialism. I met Bonnie Hunt once, and she told me that she had to make a movie about heart disease, because some suit said that a lot of people are having heart transplants, so they will go see our movie. They made her make this movie before they let her do her own scripts... the movie flopped... don't know if she made any others.

Man, I should be getting movie offers... my book One War is actually about something, not a goddamn toy. The arts could be leading the consciousness of mankind, instead they just add to the fucking garbage in our heads. I know a black guy who talks about a crew who want to start to killing hollywood producers over the way they treat blacks. Look at the new transformers, the characters speaking black english are illiterate idiots. This shit is real. Racism is in the movies. Jar Jar Binks was enough to make me think Lucas had lost his mind...

A movie about a toy... my God, they are stupid.

DreamWorks eyes View-Master toy as movie concept

Tue Jul 7, 2009 9:52am EDT

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By Borys Kit and Jay A. Fernandez

LOS ANGELES (Hollywood Reporter) - View-Master, the Fisher-Price toy with little 3-D picture discs of mountains, rivers and caverns that kids could rotate through a viewfinder, is the latest vintage toy getting a second life on the big screen.

DreamWorks is in negotiations to acquire movie rights to the toy from Mattel (which owns Fisher-Price) and has asked writer-producers Alex Kurtzman and Roberto Orci to do some "Transformers"-style magic on it.

Brad Caleb Kane, who worked as a writer-producer on the duo's Fox series "Fringe," is on board to write the screenplay. Kurtzman and Orci would produce.

Story specifics are being kept under wraps, though Kane, who during the holiday weekend sent out a message on Twitter announcing his involvement, said, "It'll be like the old '80s Amblin movies: 'Goonies,' 'Young Sherlock' ... in that vein." (That post has since been taken down.)

The Kurtzman-Orci production banner has specialized in Amblin-style movies. Kurtzman and Orci do have experience with toy brands, as well: Their resumes include the two "Transformers" movies, which are based on Hasbro toys.

DreamWorks is hoping to make a family-friendly movie. The studio, the producers and Kane will devise a story from scratch. That approach is becoming more common as Hollywood picks up properties based on the allure of brands and board games. Universal recently picked up rights to the Atari video game "Asteroids" and under its Hasbro deal is developing movies based on such games as "Battleship" and "Candyland."

The View-Master deal, which is not yet signed, has been brewing for a while. One time-consuming element has been getting Kurtzman and Orci on board. The two writer-producers are in high demand as a result of their work on box-office hits "Star Trek," "The Proposal" and "Transformers."k out all of my blogs by googling my name, John Scott Ridgway